how much would it cost to replace Ezra Klein?

Here in the university, we have become used to a common form of argument calling for our replacement via online-only education. It goes something like this: yes, we may concede that early returns on online education are discouraging, but that even if we never get to the same quality of education, a large enough decrease in cost will make it worthwhile to gut the physical university and replace it with online education. Surely, they say, if you can get, say, 75% of the quality for 33% of the price, it’s our moral obligation to take that deal.

Now that’s a particular version of this argument, but it’s important to say that many in our media and pundits level this charge all the time, at all manner of industries. The essentially replaceable nature of many kinds of workers is something of a truism within the market-liberal thinking that represents the largest part of our media class. Why shouldn’t we pay less, even if at some reduction in quality, if we can get away with a major reduction in costs? You can send jobs abroad to China or India, as happened in textiles and manufacturing. Or you can just shed older, higher-salaried workers domestically, knowing that there’s lots of hungry young kids who will do the same work at a fraction of the cost. In a world with a growing division between the health of financial markets and the health of the labor market, the urge to look for a cheaper alternative threatens everybody who earns a decent living. Well, almost everbody.

Now comes word that Ezra Klein, having asked for $10 million dollars in investment money from the Washington Post and been refused, is heading out on his own. Apparently this refusal caused young Ezra a great deal of agita, if rumor is to be believed. Meanwhile, the Washington pundit world is apparently convinced that the Post‘s (and, presumably, Jeff Bezos’s) refusal to invest $10 million dollars in Klein’s venture is a terrible idea. Predictably, DC Twitter is now filled with showy appreciation for Klein and the kind of public well-wishes that are par for this particular course.

Incidentally, you could employ over 160 public school teachers at the median Washington DC teacher salary for $10 million.

I’m sure you can see where I’m going here: how much, really, could it cost to replace what Ezra Klein brings to the Post? I’m not sure what percentage of that $10 million dollar war chest Klein was seeking would actually end up in his pocket, but the total risk to the Post company was the same regardless. What were they going to get for that money? They were going to get Klein’s likability/trustworthiness/presentability/charm, all of which are code words for “cute inoffensive white dude.” They were going to get, I suppose, his contacts and connections, although there’s a chicken-and-the-egg quality to Klein’s internet celebrity and his access. They were also going to get Klein’s team, a no-doubt competent bunch of data crunchers and visualizers. The question, insisted on by the very culture of which Klein is a part, is whether you couldn’t get 80% of the value at, say, 20% of the cost. Could you find some fresh-faced young college graduates to bring the same attractive, unthreatening and avowedly non-ideological form of mildly quantitative news and politics analysis, at a far better click-to-dollars ratio? In this labor market, how could you not? I know a lot of young quants here at Purdue, and they have immense data crunching abilities, and they are hungry, and they wouldn’t ask for much. Some of them even have TV-ready smiles.

Now maybe the answer is that Klein does DC reporting, and that reporting takes access, and access takes the talent for ingratiating oneself that Klein has demonstrated, and not everybody has that ability. Maybe so. But what about more broadly? What about people who do straight-up analysis? Take Matt Yglesias. I don’t know how much Slate pays him; they used to pay Mickey Kaus $80k, a sum Yglesias himself found worthy of levity. Suppose they pay Yglesias in the same ballpark. Don’t you think there’s a recently graduated Harvard philosophy major who could give Slate 80% of the value that Yglesias does for $45k? Does he get that many page views? Or to take it further, don’t you think there’s some bright 22-year old from Mumbai with a broadband connection who could give you most of what Yglesias does for $18k? Yglesias, famously, taught us that different places have different labor conditions and that’s OK. I am only trying to apply logic typical of his work to his own life.

Of course, this line of questioning is a perfect example of the sort of thing that gets me accused of bad behavior. I’m sure it will provoke the usual insistence on my lack of decorum. It is an assault on civility in the way Matt Bruenig describes it: turning a line of analysis usually applied to a faceless mass and applying it to individuals. Well, if you’d like the faceless mass version, simply apply this reasoning to bloggers and writers and pundits writ large. Because if my replaceability as a college teacher is obvious to them, their replaceability is obvious to me. There’s a lot of people online writing the same kind of Breaking Bad recaps for free that the pros get paid to write. They may not be writing them as well as the pros. But 75% of the quality at 0% of the cost sure seems like a deal. And I think that is actually at play in the showy regard for Klein that is bubbling on Twitter today: I think they know that as goes the Wonk King, so goes their livelihood.

This is not a comfortable kind of argument for me to make. It’s not my habit to begrudge anyone their livelihood. I am one of those who thinks that the world does, actually, owe everybody a living. I want more people making a living as writers and thinkers and analysts. If we had a sensible, steeply progressive tax structure that redistributed an appropriate amount of their wages, I wouldn’t have much of a problem with any of these superstar pundits making that much. (To their great credit, both Yglesias and Klein favor higher taxation and more redistribution.) My greatest wish for our domestic policy at the moment is that we institute some kind of guaranteed minimum income so that more people can enjoy the autonomy and intellectual rewards that our professional writers do. And I deeply believe that constantly asserting that some people are overpaid makes working life a relentless drive to the bottom for all but the financiers who capture such an enormous percentage of our wealth. But under the current conditions, I feel compelled to subject the pundit class to the same questions that it is constantly asking of others. But maybe being a pundit means never having to be subjected to the same scrutiny you apply to everyone else.

15 responses

  1. Freddie i agree with your sentiment but this is just a bad example; the audience for this kind of wonkish punditry is fixed, Slate IS maximizing profit by keeping Yglesias; Slate drives him like a mule, who wants to write about elf sex? You think these wonks are overpaid due to editor generosity? WP has no compunction against hiring fresh Harvard grads, see Dylan Matthews. There’s no way Slate can replace Ylgesias’ traffic by replacing him with two or three fresh Harvard grads. His brand and experience just matters much more. Readers will be turned off if they get a sudden switch and will read Wonkblog instead if that happens.

    We live in Tyler Cowen’s world, and in that world branding matters, marketing matters, and Klein and Ylgesias have successfully marketed themselves. They’re being paid for their marginal product, they have no cartels protecting their interests. No one forced Pierre Omidyar to invest in GG. That kind of branding isn’t something you can get even with 20 newly minted Harvard BAs.

    WP is making its bloggers take .gif making seminars. They’re all about profit. If they could make it buck by firing Ezra Klein, they wouldn’t even blink.

    • I would be more amenable to this take if I wasn’t aware that the 4 million uniques cited in the Politico piece is just alright, given Wonkblog’s stature.

  2. Have Klein or Yglesias actually ever suggested that the replaceability of college teachers is obvious to them? When?

    • Yglesias has, in fact, said precisely that the future of college education is a small number of adjuncts teaching a huge number of students via online education.

      There are many annoying commenter tendencies, but “I haven’t personally been exposed to a given argument, ergo that argument does not exist” is really high on the list.

      • “Yglesias has, in fact, said precisely that the future of college education is a small number of adjuncts teaching a huge number of students via online education.”

        Indeed I have! And though I may be wrong about that, the effort to contrast this vision with the practice in the media industry strikes me as odd. The whole premise of Slate or Wonkblog is that it’s highly scalable—you want millions, if not tens of millions, of people to read your site. If Slate was limited to the scale of a college lecture hall, I don’t see how Slate could possibly afford to pay my salary.

        • And so the question is, does education scale like reading a blog scales in terms of actual derived intellectual gains. My guess is no– and that’s why I’m a big supporter of the CLA+, because I think it will become necessary to demonstrate that empirically. In particular, I think you vastly underestimate how rare it is for people to be truly self-directed in education, and how much educating at all levels involves coercion. That coercion is far easier to undertake and assess from a physical college than online.

          http://lhote.blogspot.com/2013/06/most-students-resist-being-educated.html

          Additionally: I think you’ll be amazed at how much people will pay to avoid having their college experiences in their parent’s house, never interacting face-to-face with another human or enjoying the great wealth of social and personal goods that people enjoy at good-old-fashioned brick and mortar colleges.

  3. I’m 100% on board with this. The Ezra-slurping online is now at fever-pitch.

    Bezos made a good decision. At the end of the day, Klein is a “genius” only in a world where most reporters are too dumb to understand complex issues without being spoonfed by a person in power. As you said, any number of people could probably take his place, and for a price much less than $10 million.

  4. Generally speaking, hasn’t wonkblog been more liberal than your median Washington Post article? They’ve persistently beat the drum of universal health care and been willing to call out the Post on other issues. That’s probably even true on education and the whole pre-Bezos relationship between the ownership of the paper and test prep is pretty well established.

    So sure, striking out from a larger institution is a risky move and being turned down for $10 million is hardly a personal affront. But the Post isn’t a public school nor a public university. If he can launch is own venture and its good for his people, why shouldn’t he bargain hard with management and be willing to strike off on his own?

    I think I get the larger analogy you’re making. Also obviously leaving to start your own organization is not a practical available to most laborers and in the NGO (let alone the government) sector its can be impractical or even impossible to do so regardless of the resources you have available. I think the problem isn’t that Klein made a hypocritical or dumb move (time will tell) but that its a move not available to the vast majority of people.

    • Just to emphasize, a minimum guaranteed income is a *fantastic solution* to the majority of workers not having access to that option. It makes breaking off and doing things on your own or taking the time to find new people to work with far more practical. But I see this more as extending the option to do what Klein did than as a contrast to it.

  5. Good points about the blind and unknowing reflex to apply theorems to others which one wouldn’t want applied to ones self. This is why I read your blog even though we disagree on the redistribution of wealth and probably many other things. If the left was more Freddie and less Ezra, I’d be less frightened of hipsters. I’ll pass this blog along.

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